The Blackstar ID Core programmable amplifier

The ID:Core programmable amplifier series was a milestone for the Blackstar brand. It was the 2nd solid state series that they developed, only this series focussed on the learning guitarist. Coming with a range of innovative features, this amp line had a slick look, was affordable for younger players and sounded incredible. This campaign was a highlight for me and I was involved with the whole design and development process. Working on Branding, product design, packaging, campaign creative, art direction and copywriting.