Virgin Active : Love direct mailer

During the month of February, Virgin Active health clubs offer a 2 for the price of 1 joining fee on memberships. Traditionally the theme for this campaign is Valentines day. As a supporting piece to the campaign this direct mail had an interactive element to it, inviting the viewer to hold up the card, close one eye and imagine how their partner could look having a Virgin Active membership.

My involvement in this project was creative conception, design and artwork.