Do more than ISH

Aston University required a new creative concept for their prospectus and supporting student magazine. Using a long copy execution, the concept for the front cover of the prospectus describes and points out the negatives of a half hearted enthusiasm on higher education. Summing up with the term 'ISH'... 'I have written 1000ISH words for my essay'

The story concludes by encouraging the reader to say 'I can' and to do more than just ISH... Astonish by enrolling on a course at Aston University.

The theme carries through to the four departments of the university using other ways to show the 'Do more than ISH' concept. Publish, Establish, Flourish and Accomplish.